Social Media Specialist Certificate-66 Hrs

Social Media Specialist Certificate-66 Hrs. 

This online, non-credit certificate program is over two semesters, beginning in the fall. The culminating experience will be the creation of a social media portfolio that students can share with potential employers or use as a guide to create their own social media consulting business. The Social Media Specialist Certificate provides motivated individuals with a foundation in practice and theory with hands-on activities, in-depth assignments, and lectures by the instructor and using supplemental resources, such as videos and/or interviews with social media professionals. We give you the tools to become a smart and capable player on the social media stage. When you are done, you will be able to create a powerful social media strategy. The certificate is an intensive course of study with a total of seven individual courses, and two optional electives to choose from. One elective is required during the program. Upon completion of the core courses, participants will have the opportunity to take the Hootsuite Social Marketing exam (exam fees are additional). Completion of the certificate is required for the exam. Students may register for the entire certificate program at time of registration or take courses independently in sequence. Program tuition $1,284 or take courses individually!

To register, call 914-606-7300 or email carmen.marrinan@sunywcc.edu 

For program details visit, www.sunywcc.edu/social-cert

This program is supported by the PepsiCo Uplift Scholarship program, please visit https://www.sunywcc.edu/admissions/scholarships/pepsico-foundation-uplift-scholarship 

Fall Class List

Introduction to Social Media Networks
Social Media Content Fundamentals

Spring Class List

Optimizing Social Media Profiles
This course will teach students which elements to focus on for the top, five social media platforms, plus the best practices to keep in mind when creating a company/business social media presence. This course will offer strategic best practices and optimization techniques for several social media platforms. Examples, activities, and profile graphic development tools (i.e., Canva) will be used for students to design/implement a mock or live social media business profile.
CE-COMP 2222PE, 2 Thurs., Jan. 2-9, 6:00-9:00 pm, $113. 

Social Media Strategies and Tactics
Learn about setting Goals, Objectives, KPIs, and Tactics. Students will learn about creating content calendar for timing and key dates and incorporating content marketing into a social context. In addition, students will look at several social media tools, including Hootsuite, content management systems, and other common tools used in a social media role. Plus, this course will cover how to build a brand advocacy program and look at ways to engage influencers.
CE-COMP 2223PE, 4 Thurs., Jan. 16-Feb. 6, 6:00-9:00 pm, $229. 

Social Media Measurement and ROI
This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media. Students will learn to communicate return on investment (ROI) of social media to a non-expert audience. Students will develop skills to analyze how the performance of the social media strategy directly impacts the strategic priorities and mission/goals of their organization.
CE-COMP 2225PE, 3 Thurs., Mar. 20-Apr. 3, 6:00-9:00 pm, $170.

Create A Social Media Crisis Management Plan
On social media, things can move blazingly fast. Sometimes, a PR crisis appears to come out of nowhere. Your best chance to make it through a social media crisis is to prepare ahead of time. Have a solid plan, a list of key stakeholders and responsibilities, and a clear chain of command. This course looks at methods for spotting potential issues as they emerge and how to shut a problem down in the early stages. The course also will show the students what to do if you end up with a full-blown social media crisis management situation on your hands. Examples, handouts, and templates will be provided.
CE-COMP 2226PE, 2 Thurs., Apr. 10-24, 2025, 6:00-9:00 pm, $113. 

SPRING ELECTIVES 

Creating Simple Video Content for Social Media
Any business can start creating video content as a part of its overall marketing strategy. You just have to figure out what your overall objective is and how to plan to achieve those results. Creating unique, refreshing and engaging video content comes easy, if the objective is clear. In this course, students will create a video storyboard and script based on a business objective. Then they will use online tools and apps to create the video.
CE-COMP 2229PE, 2 Thurs., Feb. 13-20, 6:00-9:00 pm, $113. 

Writing for Social Media-An In-Depth Workshop